![Asda has been criticised for its bright yellow budget range but many people think it's great - Wales Online Asda has been criticised for its bright yellow budget range but many people think it's great - Wales Online](https://i2-prod.walesonline.co.uk/news/uk-news/article24696117.ece/ALTERNATES/s1200b/3_EGR080622AsdaJust_03jpeg.jpg)
Asda has been criticised for its bright yellow budget range but many people think it's great - Wales Online
![I tried the 'embarrassing' Asda Just Essentials range - there's three items I'll never buy again - Dayna Farrington - Birmingham Live I tried the 'embarrassing' Asda Just Essentials range - there's three items I'll never buy again - Dayna Farrington - Birmingham Live](https://i2-prod.birminghammail.co.uk/incoming/article24781229.ece/ALTERNATES/s615/0_IMG_9258jpeg.jpg)
I tried the 'embarrassing' Asda Just Essentials range - there's three items I'll never buy again - Dayna Farrington - Birmingham Live
![Poverty marker? Bear Asda's yellow Just Essentials labels with pride in straitened times | Express & Star Poverty marker? Bear Asda's yellow Just Essentials labels with pride in straitened times | Express & Star](https://www.expressandstar.com/resizer/YJsHSc7jnWPcLzPKt8AkWzcAIv4=/1200x0/cloudfront-us-east-1.images.arcpublishing.com/mna/UI2IZUAR2NGZHKTGC2GJZP6XVU.jpg)
Poverty marker? Bear Asda's yellow Just Essentials labels with pride in straitened times | Express & Star
![I tried the new Asda 'Just Essentials' range for a week to see how it compared to Smart Price - Emily Sleight - Liverpool Echo I tried the new Asda 'Just Essentials' range for a week to see how it compared to Smart Price - Emily Sleight - Liverpool Echo](https://i2-prod.liverpoolecho.co.uk/incoming/article24734398.ece/ALTERNATES/s1200c/0_LEC_ESLE110822justessentials.jpg)
I tried the new Asda 'Just Essentials' range for a week to see how it compared to Smart Price - Emily Sleight - Liverpool Echo
![We tried 90p frozen meals from Asda's controversial new Just Essentials range and got a surprise - Leicestershire Live We tried 90p frozen meals from Asda's controversial new Just Essentials range and got a surprise - Leicestershire Live](https://i2-prod.leicestermercury.co.uk/incoming/article7557925.ece/ALTERNATES/s615/0_asda3.jpg)
We tried 90p frozen meals from Asda's controversial new Just Essentials range and got a surprise - Leicestershire Live
![Asda hikes price of ANOTHER yellow Just Essentials range product just weeks after launch - Manchester Evening News Asda hikes price of ANOTHER yellow Just Essentials range product just weeks after launch - Manchester Evening News](https://i2-prod.manchestereveningnews.co.uk/incoming/article24847221.ece/ALTERNATES/s615b/0_EGR110822asdajustJPG.jpg)
Asda hikes price of ANOTHER yellow Just Essentials range product just weeks after launch - Manchester Evening News
![Asda faces backlash after hiking prices of money-saving yellow Just Essentials range - Stoke-on-Trent Live Asda faces backlash after hiking prices of money-saving yellow Just Essentials range - Stoke-on-Trent Live](https://i2-prod.stokesentinel.co.uk/incoming/article7497351.ece/ALTERNATES/s615/2_EGR110822asdajustJPG.jpg)
Asda faces backlash after hiking prices of money-saving yellow Just Essentials range - Stoke-on-Trent Live
![Is Asda's yellow Just Essentials value range a branding nightmare? - Grocery Gazette - Latest Grocery Industry News Is Asda's yellow Just Essentials value range a branding nightmare? - Grocery Gazette - Latest Grocery Industry News](https://www.grocerygazette.co.uk/wp-content/uploads/2022/08/Just-Essentials-product-shot.jpeg)
Is Asda's yellow Just Essentials value range a branding nightmare? - Grocery Gazette - Latest Grocery Industry News
![We tried the new Asda Just Essentials range so you don't have to - and you really don't want to - North Wales Live We tried the new Asda Just Essentials range so you don't have to - and you really don't want to - North Wales Live](https://i2-prod.dailypost.co.uk/incoming/article24732562.ece/ALTERNATES/s615b/0_We-tried-ASDA-Value-menu-so-you-dont-have-to.jpg)
We tried the new Asda Just Essentials range so you don't have to - and you really don't want to - North Wales Live
![ASDA's new budget range blew me away with what I got for £9.81 and the soup and beans were as good as Heinz' - Anna Highfield - MyLondon ASDA's new budget range blew me away with what I got for £9.81 and the soup and beans were as good as Heinz' - Anna Highfield - MyLondon](https://i2-prod.mylondon.news/incoming/article24730248.ece/ALTERNATES/s615b/0_img_0423_720.jpg)
ASDA's new budget range blew me away with what I got for £9.81 and the soup and beans were as good as Heinz' - Anna Highfield - MyLondon
![I tested Asda's new Essentials range to see what was worth the money - it was very hit and miss | The Sun I tested Asda's new Essentials range to see what was worth the money - it was very hit and miss | The Sun](https://www.thesun.co.uk/wp-content/uploads/2022/08/46408fc4-bd87-470b-8ab2-94a126cc3580.jpg)
I tested Asda's new Essentials range to see what was worth the money - it was very hit and miss | The Sun
![Asda's yellow 'Just Essentials' products tried and tested after 'embarrassing poorer families' - Nottinghamshire Live Asda's yellow 'Just Essentials' products tried and tested after 'embarrassing poorer families' - Nottinghamshire Live](https://i2-prod.nottinghampost.com/incoming/article7459343.ece/ALTERNATES/s1200b/1_Asda.jpg)
Asda's yellow 'Just Essentials' products tried and tested after 'embarrassing poorer families' - Nottinghamshire Live
![Cost of living: Asda's full list of 173 products in its new budget range and their prices - MyLondon Cost of living: Asda's full list of 173 products in its new budget range and their prices - MyLondon](https://i2-prod.mylondon.news/news/health/article24734287.ece/ALTERNATES/s615b/0_CaptureJPG.jpg)